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Beatrice Hirt (CH) / Trend Tools Founder of Trend-Tools and the International Design Conference. She consults corporations and implements strategic best practices. Educated as a fashion designer and journalist, she writes for Financial Times. Since 1991 she is also a visiting lecturer at Universities of Art and Design in Switzerland and abroad.
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Alberto Alessi (I) / Alessi Spa Managing director of Alessi Spa,
head of marketing strategy, communication and design management. After studying law, Franco Sargiani introduced him to Ettore Sottsass and so began a 30-year partnership. He writes for international publications and is a visiting professor at many design colleges. |
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Charles O. Job (NIG/CH) Architect & Designer
MA. Dipl. Arch RIBA (Royal Institute of British Architects). With architectural experiences in Paris, London and Zurich, he is now professor for architectural design theory at the University of Applied Sciences in Berne. Product, interior, furniture and lighting design are his passion and he has taken part in and won numerous international design awards. |
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Femke De Wild (NL) / Frame Magazine Editor for Frame magazine and a freelance writer. Before that, she worked as Marcel Wanders’ PR manager. She studied Contemporary Art History at the University of Amsterdam. Each issue of the publication Frame features De Wild’s reviews of limited-edition or one-off designs.
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Mateo Kries (D) / Vitra Chief curator and deputy director of the Vitra Design
Museum. Beginning his career at the Musée des Arts Sahariennes in Marrakech, he was also managing director of the Vitra Design Museum in Berlin. He is co-founder of the Designmai Festival, a lecturer and author of several articles and books about design. |
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Mark D. Harvey (USA/CH) / Strategic Consulting Moderator, facilitator and consultant. He studied economics and business in the USA and has consulted and coached management in several companies. He is particularly interested in combining community and capacity building, knowledge management andmethods that promote of transcultural communication.
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Alice Breed (GB) / Architonic UK representative for Architonic with headquarters in Zurich. After Philosophy and Russian Studies she gained considerable knowledge of British architecture and design in an international context as head of sales for the fair 100% Design in London and for the British manufacturer Established & Sons.
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Pierre Keller (CH) / ECAL Director of the ECAL and Professor EPFL. He graduated from the Ecole Cantonale des beaux-arts et d’arts appliqués in Lausanne and had an interesting art career before representing the Canton of Vaud at the Swiss 700th anniversary festivities. He is the director of the ECAL in 1995, ranked as among the ten best art schools in Europe.
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Lars Engman (S) / Lars Engman Design Former head designe at Ikea where almost 60% of his employees were women. He has stated that since women buy furniture they should also design it. He travels constantly meeting with students, photographers, professors and other designers and teaches seminars at schools for design.
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Rued Baur (CH/F) / Design2Context Director of „design2context“, the Design Research Institute of the ZHdK and head of Ruedi Baur Intégral based in Paris with subsidiaries in Zurich and Berlin. After graduating in graphic design he set up in 1989 Integral Concept, presently constituted of five independent partners studios. Baur is today professor in China, Paris and Zurich.
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