Beatrice Hirt
Concise Information
- researcher in the Consumer & Luxury field
- author of the monthly *POOL Report incl. media abstracts
- founder of the International Design Conference
Founded by Beatrice Hirt in 2000, Trend-Tools Studio conducts extensive research on attitudes regarding customer experience best practices in the fields of fashion, design and communication.
In addition to its consulting services, Beatrice Hirt works also collaboratively by publishing POOL, a customized monthly update on trends and developments.
In 2008 Beatrice Hirt founded the Zurich-based International Design Conference, which features distinguished panels of speakers and has the goal of evaluating key issues facing retail and luxury businesses.
Former designer and journalist, she was writing for the Financial Times and is currently blogging on design trends for the NZZ. Beatrice Hirt also lectures on design&context in Switzerland and Germany.
